graphic designer + illustrator + creative // nyc
graphic designer + illustrator + creative // nyc
Art direction and design for Meta Small Business Studios. Small Business Studios provided immersive and interactive experiences to help attendees learn how to grow their businesses through hands-on creation, marketing workshops, and 1:1 support. This program debuted in 5 cities across the country with concurrent national online programming supporting nearly 2,000 small businesses in person and 1.76M online.
I participated in art direction and design for a variety of aspects for the event.
Digital:
Social media ads, social media posts, content hub page, social banners
Print:
Main stage design, signage, badges, merchandise, giveaways
Experiential:
Interactive workshops, product activations, support bars, local creator integration, and photo moments
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Press Participation: Inc Magazine and local press outlets attended Small Business Studios to speak to SMBs and cover programming, including Co by the U.S. Chamber of Commerce, AdWeek, the Michigan Chronicle, and the San Diego Business Journal
*Environmental mockups by third party agency F360