Olive Duffy
graphic designer + illustrator + creative // nyc
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Paddy's Whiskey

The “Shall We Paddy” campaign was created in 2020 when photoshoots were widely on hold, which presented a challenge for Paddy’s Irish Whiskey, a fun drink to be shared with friends. I had the idea to instead, incorporate existing photos into creative collages. Some collages highlight Paddy, the man himself, while others highlight that it’s a drink shared amongst a group of friends. We created Instagram posts, Snapchat posts, Snapchat filters, and I also designed a Paddy’s Whiskey brand guidelines book.

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